In these, we presented participants – a representative sample of 400 people from the UK and 600 from the US – with four possible futures, sketched in the table below. But which is it that people want? In our recent research, we aimed to find out.Īlong with Keri Facer of the University of Bristol, we conducted two studies, one in the summer of 2020 and another a year later. Returning to how things were, or moving on to something new – these are very different desires. Since then, alternative slogans such as “ build back better” have also become prominent, promising a brighter, more equitable, more sustainable future based on significant or even radical change. In the early stages of the pandemic – from March to July 2020 – a rapid return to normal was on everyone’s lips, reflecting the hope that the virus might be quickly brought under control. When the COVID outbreak is over, what do we want the world to look like? We are in a crisis now – and omicron has made it harder to imagine the pandemic ending. University of Bristol provides funding as a founding partner of The Conversation UK. University of Western Australia provides funding as a founding partner of The Conversation AU. Ullrich Ecker receives funding from the Australian Research Council. 101020961, PRODEMINFO) and receives funding from the John Templeton Foundation (via Wake Forest University’s Honesty Project). He also holds a European Research Council Advanced Grant (no. He also receives funding from the Australian Research Council via a Discovery Grant to Ullrich Ecker, from Jigsaw (a technology incubator created by Google), from UK Research and Innovation (through the Centre of Excellence, REPHRAIN), and from the Volkswagen Foundation in Germany. Stephan Lewandowsky receives funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. Professor of Cognitive Psychology and Australian Research Council Future Fellow, The University of Western Australia
Chair of Cognitive Psychology, University of Bristol
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